Tambourine Honored in the 2024 HSMAI Adrian Awards
Tambourine, the Fort Lauderdale-headquartered marketing technology company serving hotels, resorts, and tourism destinations worldwide, is proud to be recognized in the 2024 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards. The awards celebrate Tambourine’s work in destination marketing, highlighting the collaborations with St. Kitts Tourism Authority and The Bahamas Ministry of Tourism.
The St. Kitts campaign, "From Soil to Soul," which highlights sustainable farming practices, was recognized for its work showcasing local farmers' efforts to preserve these techniques and the connection between the rainforest, tourism, and the local economy.
The Bahamas also received awards for "An Open Invitation” and "The Winds of Tradition." "An Open Invitation" focuses on Bahamian hospitality and a distinctive program that connects visitors with cultural ambassadors to foster meaningful people-to-people experiences. Meanwhile, "The Winds of Tradition" showcases the efforts of a local sailing club to preserve and promote the tradition of sailing.
Each of the highlighted campaigns include a micro-website and a short-form documentary. These efforts aim to raise awareness not only about the destinations themselves but also about the hidden adventures, local businesses, and the vibrant connections that make these locations truly special.
"Our destination partnerships go beyond marketing; they are built on collaboration, innovation, and a shared vision to drive meaningful tourism impact," said Adriana Suao, SVP of Account Services, Destination Division at Tambourine. "We are incredibly proud of the role we play in shaping the success of our partners, and these award-winning campaigns are a testament to the power of creative storytelling in attracting travelers and strengthening local economies."
Tambourine’s Destination Division specializes in partnering with Destination Marketing Organizations to elevate their sales and marketing strategies, ultimately driving tourism dollars back into their local economies.
The 2024 Adrian Award Celebration will be held on February 18, 2025, in New York City. Visit adrianawards.hsmai.org to view the full list of winners.
About HSMAI Adrian Awards
The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital, public relations, communications, and integrated campaigns. The HSMAI Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, and more. Winners are selected from a large field of entries by senior industry and media experts and honored at the Adrian Awards Celebration.