in the news

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, is delighted to announce the recent promotion of Paige Bloom to Director of Content Marketing.

In the role, Bloom will oversee the creative strategy and distribution of social media content for the firm’s portfolio of luxury independent and branded hotel divisions.

“The evolution of technology and social media continues to alter a hotel consumer’s journey,” said Rafael Cardozo, CEO, Tambourine. “To be successful in the social content space, you need to be adaptive and have a deep understanding of how to leverage these unique platforms to your highest benefit. In her 5 years at Tambourine, Paige has been instrumental in re-imagining how social media is done for the hospitality industry.“

Tambourine provides industry-leading social content marketing. The hotel marketing firm’s in-house production team captures and creates comprehensive property imagery and video assets. This content is curated and used to carefully craft branded social media feeds to tell each hotel’s unique story beautifully.

“Checking a hotel’s Instagram profile has become a part of the consumer journey,” Paige Bloom, Director of Content Marketing, Tambourine. “Tambourine’s philosophy around social media content is unique but simple– a hotel’s IG feed is an extension of the hotel’s website. It’s not about the number of followers, likes, or shares a property receives; instead, a hotel’s social media accounts is about keeping the brand’s aesthetic fluid and always wowing consumers who are deciding whether or not to book your hotel right now.”

About Tambourine
Tambourine continues to shake up the hospitality industry with custom-integrated marketing solutions for hotels, resorts, and destinations worldwide. The company’s emergence as the market leader for both branded and independent hotels is a testament to its core values: putting customer service center stage, setting the standards for hotel website design, and making performance digital marketing easier and more profitable for its valued partners.