Lotte New York Palace consolidates marketing with Tambourine
The world-famous Lotte New York Palace has selected Tambourine to provide marketing and digital services.
Located on Madison Avenue, Lotte New York Palace was named one of the “Top Hotels in NYC” in 2017 according to Conde Nast Traveler.
“After an extensive global search amongst the leading hotel marketing firms, we are confident to have selected Tambourine as our marketing partner,” said Becky Hubbard, General Manager at Lotte New York Palace.
“Their unique combination of advanced
Tambourine’s services for Lotte include:
- Omni-channel traffic generation (search, PPC, email, social, meta)
- Custom, responsive hotel website design, and mobile sites
- Programmatic Advertising & Ad Server Management
- Strategic branding and collateral development
- Photo and Video Asset Creation
- Ongoing SEO optimization
- Conversion rate optimization
- Reservation recovery
- Cross-channel ROI tracking
“We are honored and humbled to be working with one of New York’s most prestigious hotels. And we are already generating exciting results thanks to an amazing collaboration with the Lotte marketing team,” said Rafael Cardozo, President at Tambourine. “To be entrusted with this iconic New York hotel is a privilege and we look forward to a long and successful partnership.”
About LOTTE New York Palace
LOTTE New York Palace, a luxury midtown hotel on the corner of 50th & Madison, was acquired by LOTTE Hotels & Resorts on August 28, 2015. Previously, the property completed a $140 million redesign in the fall of 2013. The renovation transformed the property’s premier rooms and suites in The Towers, a hotel-within-a-hotel. Additional upgrades included new lobbies, specialty suites, and restaurants and bars including Trouble’s Trust, The Lobby Lounge, Tavern on 51, Rarities, and Pomme Palais. In addition to 30,00 square feet of updated event space, The Palace is home to private spaces located in the historic Villard Mansion that feature
About LOTTE Hotels & Resorts
LOTTE Hotels & Resorts are currently in operation of 18 properties across five countries globally and have 16 more properties in the pipeline. LOTTE Hotels & Resorts has secured its brand equity by way of its award-winning Five Star properties. Their first luxury and overseas hotel from Korea’s hotel brand in Russia has been in the spotlight after being recently awarded the Prix Villegiature Awards ‘Best Hotel in Europe’. LOTTE Hotels & Resorts has gained worldwide recognition for its excellent service and facilities suitable for major international events. It has also been rated as the best hotel in Korea by numerous prestigious magazines, including Conde Nast Traveler, Global Traveler, Business Traveller (Asia Pacific), and Trade Travel Gazette.