The reservation experience matters.
It’s how you win against the OTAs.
Modern reservation technology should adapt to the needs of the property.
Powerful Twin Engines
Booking Engine
Modern Reservations Technology
The booking engine is the centerpiece of your direct booking strategy, but it's also the bridge that connects your hotel to thousands of travelers on the GDS and on the OTAs. It's rate parity and payment processing. It's managing travel agents. It's modern reservations technology.
Call Center
The Other Half of Your Direct Booking Strategy.
The call center is as critical to the bottom line as your hotel website. Call center agents see as high as a 68% conversion rate on new bookings. In addition, when voice agents follow up with travelers who abandoned the booking, they see on average 30% conversion rates.
Hotel & Air Packaging
It's Time to Start Thinking Like an OTA.
When destination resorts package with air, they create an OTA-like experience for travelers. That means they can offer more competitive pricing, giving travelers another reason to book direct. Plus, travelers who book hotel with air have a less than 5% cancellation rate.
Distribution
GDS, OTAs, Metasearch and so Much More.
Distribution means connecting your hotel to travelers wherever they choose to shop. Whether a traveler is hotel hunting on the OTAs, buying a curated travel experience from an agency, or last-minute rate shopping on metasearch, connectivity is key.