The industry calls it commercial strategy.
We call it teamwork.

Commercial success relies on marketing leaders to reach across the org chart, fill holes, and bridge gaps between hotel sales, marketing, and revenue teams. If not marketing, then who? When group sales are sluggish, the organization looks to marketing for ideas. When the bottom line is impacted by OTA fees, the entire organization looks to marketing to execute. Why? Because the marketing department is your problem solving department. It’s a birthplace to innovation and big ideas. And it’s home to some of the most powerful technology in hospitality.