Instrumental Tactics
The Hospitality Marketing Publication
Learn from sales, marketing, and revenue professionals like you.
Latest Article
What goes into a Brightline takeover?
A recent collaboration between The Bahamas Ministry of Tourism and Florida’s Brightline captured the imagination of travelers. In this edition of By Design, we’ll take you behind the scenes on how it came to be.
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Guest Editor
Learn from industry leaders
Latest Editorial
“You don’t have to do it all on your own.”
“The lines between marketing and revenue management have blurred.”
Johnathan Capps - Chief Revenue Officer
Charlestowne Hotels
“Want to improve the guest experience? Go to work every day.”
Rita Patel - Owner
Hotel Trundle
“Think your hotel doesn’t have a story? Create one.”
Todd Ryan - VP of Sales & Marketing
Wright Investments
Flash Report
Snackable insights for busy hotel marketers
October 08, 2024
Don’t overlook these two items
in your 2025 budget
Whether you’re crafting your first budget or fine-tuning your twentieth, there are two key line it...
April 19, 2024
Are you listening to your website visitors?
Tapping into website visitor behavioral signals can help uncover what user experience improveme...
February 16, 2024
Are you tracking in-store restaurant visits on Google?
For the longest time, gauging the success of restaurant campaigns relied solely on tracking website ...
By Design
Behind the scenes of tambourine's creative projects
April 05, 2024
Put your hotel on the map
Property maps on your hotel website are a great way of helping your guests get oriented and acquaint...
December 18, 2023
Our favorite shots from 2023
Dive into the best moments from our 2023 photoshoots with these standout shots.